Delicious TOOPS cereal filled with creamy Chocolate!

Dulce de Leche

Delicious TOOPS cereal filled with sweet Dulce de Leche!

Extra Chocolate

Delicious TOOPS chocolate cereal filled with creamy Chocolate!

Cookies and Cream

Delicious TOOPS chocolate cereal filled with creamy filling!

You already know us!

First introduced in Venezuela under the brand name FLIPS® about 30 years ago, this great cereal is now available in over 20 countries in Latin America, Caribbean, and Europe.  In some countries, like the United States, Canada, and Mexico the brand name is TOOPS®



We are not sure who can claim title to inventing this word, but the word fits TOOPS® like a glove.  Since it was first introduced in 1992,  fans have loved the versatility of eating it for breakfast with milk and how great it tastes as at eat alone snack.  This makes TOOPS unique in its category.

Snack Portfolio

What TOOPS Fans say!

Thousands of reviews online of TOOPS!  

Exactamente igual 🤤🤤🤤
Katherin on October 3, 2018

“They are EXACTLY as I remembered! The best cereal in Venezuela!!!!”

Belkys Campos on August 19, 2022

Muy rico me trae recuerdos de mi país natal” 

Adilia Castillo on Agust 15, 2021


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Units of Toops sold in 2022


Stores that carry ToOPS


US States where you can get TOOPS!

Latest news

We are pleased to announce that beginning in October 2022, Toops cereal […]

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