The story of TOOPS began in 1992 when Alfonzo Rivas y Cia, a company founded in 1910, first introduced it in Venezuela under the brand FLIPS. It rapidly became a fan favorite and before the end of the decade, it had become Venezuela’s favorite cereal. In early 2000s, it was introduced in Colombia and Panama and in 2010, this cereal made its debut in the United States. In an effort to continue the growth story, a name change of the product was made to TOOPS in 2017.
TOOPS sold in the United States is manufactured by Congrupo, SA proudly in Cota, Colombia and is imported and distributed by True North Trading, LLC.